THE POWER BEHIND THE CIRCLE

At AYCANE, we’re not just a brand we’re a movement. Born in the brutal cold of the North and purpose‑engineered in Switzerland, our mission is as clear as it is bold: to revolutionize hockey apparel to make smarter, safer, more performance-driven gear that elevates the athlete and invigorates the sport.

REBEL WITH A PURPOSE

We’re innovators by religion and rebels by nature. We refuse to accept the old standards. Our DNA? Challenge the status quo. Invent new benchmarks. Ask “Why not?” where others ask “Why?” These core values purpose‑driven innovation, fearless exploration, relentless effort guide every stitch, every fabric, every piece of gear.

PERFORMANCE MEETS PROTECTION

Beyond rebellion, we are athletes functional,
fearless, performance-obsessed. That's why every piece, from cut-resistant base layers to game‑changing skate socks, is meticulously designed to enhance performance and safeguard athletes in the heat of competition.

BUILT BY FOUNDERS WHO PLAY AND CREATE

AYCANE is forged by a team as dynamic as the sport we love. From textile veterans (The Serena Brothers) to the living legend Peter Forsberg, every founder brings elite-level insight and passion to the Circle. Forsberg’s vision isn’t just symbolic he tests and
approves our gear before it ever leaves the lab.

INCLUSIVE, INTELLIGENT DESIGN FOR ALL

Our philosophy embraces better and safer hockey for every player. That means designing with intention rather than scaling. Women deserve specialized base layers tailored to their body dynamics. No resizing, only rethinking. Fit is function, and function is safety and performance.

SUSTAINABILITY WOVEN INTO INNOVATION

Being eco-conscious isn’t an afterthought it’s foundational. From advanced fabrics with temperature control to responsibly
engineered product journeys, AYCANE’s innovation is sustainable by design.

COMMUNITY: THE CIRCLE AT OUR CORE

AYCANE isn’t just for hockey players it’s made with them, and for them. We invite athletes who push boundaries and uplift their
teams, warriors who lead in the locker room and on the ice, to join The Circle. We chase growth together, driven by shared passion,
fierce dedication, and uncompromising standards.

VISION: Revolutionize hockey apparel with smart, performance-driven design.
ESSENCE: Rebel energy meets athlete-first purpose.
LEADERSHIP: Built by elite founders, led by Forsberg's legacy and insight.
DESIGN: Precision tailored, inclusive, safe for all body types.
SUSTAINABILITY: Innovation powered by responsibility.
MISSION: Join The Circle. Improve performance. Grow the game.