Peter Forsberg: From Hockey Legend to AYCANE Co-Founder

It all started six years ago at a local hockey rink in Zug, Switzerland. AYCANE CEO Nico, a longtime fan who once proudly wore Forsberg's number 21, was surprised to discover his childhood hero at their local rink, where both their young sons were playing for the same team.

What began as casual conversations between parents during practice sessions soon evolved into something much bigger. For Nico, who had posters of Forsberg on his walls growing up, these regular interactions with his hockey idol were surreal. The shared experience of watching their sons develop their hockey skills created a natural bond that would later transform into a powerful business partnership.

When the concept of AYCANE began taking shape in late 2019, Forsberg showed immediate interest in the vision to revolutionize hockey base layers. His curiosity wasn't passive—he consistently asked about the project's progress and expressed his desire to be involved. This genuine interest from a player of his caliber validated the innovative approach AYCANE was taking to hockey protective gear.

As a member of the prestigious Triple Gold Club, Forsberg's career achievements speak volumes. His understanding of what players need to perform at their best has been invaluable to AYCANE's development. His experience, from junior leagues to Olympic gold medals, brings a unique perspective to the brand's mission.

Forsberg's role in AYCANE goes far beyond being a famous face associated with the brand. As someone well-versed in the investment world with various successful business ventures, he brings valuable strategic insights to the company. His extensive experience and connections, particularly in North America, have opened numerous doors for AYCANE in both the US and Canadian markets.

This isn't just another celebrity endorsement—it's a true partnership built on shared values and a vision for the future of hockey gear. Forsberg's involvement has helped shape AYCANE's direction, ensuring that every product meets the highest standards of both protection and performance.

What makes this partnership particularly special is how it combines cutting-edge innovation with decades of professional hockey experience. AYCANE's commitment to revolutionary materials and design finds perfect alignment with Forsberg's understanding of what players need to perform at their best.

The collaboration has resulted in products that don't just meet industry standards—they set new ones. From the advanced cut-resistant technology to the innovative comfort features, every aspect of AYCANE's products reflects this powerful combination of technical innovation and practical experience.

Today, Peter Forsberg remains actively involved in AYCANE's journey, supporting the brand's mission to revolutionize hockey protective gear. His commitment to the brand goes beyond business—it's about improving the game he loves and protecting the next generation of players.

This ongoing involvement ensures that AYCANE continues to develop products that meet the real needs of players at all levels. Whether it's a professional athlete or a young player just starting their journey, the goal remains the same: provide the best possible protection without compromising performance.

The partnership between Forsberg and AYCANE represents more than just a business venture—it's a commitment to advancing the sport of hockey through innovation and protection. As the brand continues to grow and evolve, this unique collaboration ensures that every new product development is guided by both cutting-edge technology and deep hockey expertise.

This partnership between a hockey legend and an innovative brand continues to drive AYCANE's mission: creating the best and most innovative apparel ever designed for hockey players. It's a testament to how chance encounters, shared passion, and commitment to excellence can come together to create something truly special in the world of hockey.